MBRSG launches 1st professional diploma in customer happiness

DUBAI, 25th July, 2017 (WAM) — The Mohammed bin Rashid School of Government, MBRSG, a research and academic institution focusing on governance and public policy in the Arab world, has launched its first professional diploma in customer happiness, with employees from Dubai’s Islamic Affairs and Charitable Activities Department, IACAD, making up the inaugural class.

The programme offers participants valuable access to theories, procedures, mechanisms and policies to achieve customer satisfaction, echoing the government’s official policy and resonating with the objectives of the Happiness Agenda, launched by Vice President, Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum.

Ohood bint Khalfan Al Roumi, Minister of State for Happiness, underlined the important role academic institutions play in embedding a culture of happiness and positivity in society, as they spread these principles and policies and offer them as part of their curricula. She applauded the MBRSG for taking the initiative to launch a professional diploma that specialises in customer happiness, tackling the subject from a scientific angle and allowing participants to hone their skills, through theory and practice, with regards to customer service and satisfaction.

“We are proud to introduce the 1st batch of the Professional Diploma in Customer Happiness, and thank our partners in the IACAD in Dubai for working with us to implement the aspirations of our wise leadership in spreading happiness,” said MBRSG’s Executive President Dr. Ali Sebaa Al Marri. “With this significant step forward, we hope to firmly establish Dubai and the UAE as a role model for the whole world for placing people’s happiness as top priority for government and private entities alike, all the while continuing to enhance global competitiveness and pursue excellence in government services.”

Prof. Raed Awamleh, Dean of MBRSG, added, “The main objective of the Diploma is to develop participants’ skills and knowledge regarding service and customer satisfaction. We let them in on the latest theories and applications in this regard, which will reflect positively on the overall performance of their respective institutions and ultimately help us move forward and make a positive impact among the wider public.”

“The IACAD in Dubai is proudly leading the way,” said Buti Abdullah Mohammed Al Jumairi, the Department’s CEO of Corporate Support, “As a number of our employees join the pilot class of the Diploma to further upgrade our customer satisfaction policies. This echoes our core values as an organisation rooted in religious ideals that call for treating others kindly. The diploma equips our employees with the necessary tools to apply these values on the corporate as well as social levels.”

The programme consists of four training modules and classes will be given in Arabic. The graduation ceremony is scheduled for October 2017.

Source: Emirates News Agency