Dubai Tourism expands global strategic partnership with Huawei

DUBAI, Dubai’s Department of Tourism and Commerce Marketing, Dubai Tourism, on Monday met China’s leading mobile services provider, Huawei, in Shenzhen, to confirm a strategic collaboration between the two entities.

Consequent to the landmark Memorandum of Understanding signed in January 2018 in Dubai, allowing scope for numerous ongoing collaborations and joint campaigns between the two partners, this new agreement, further emphasises the strong commitment of both Dubai Tourism and Huawei in promoting Dubai as the destination of choice for Chinese tourists.

The deeper alliance is symbolic of the association between two of the world’s most recognised brands: Dubai, the fourth most visited city in the world, and Huawei, among the top 50 within the Top 100 Most Valuable Global Brands, with revenues exceeding US$78.5 billion.

At the outset, Huawei plans to preload all its devices with both user-generated and official cinematographic content of Dubai, showcasing to its broad customer base the diversity and richness of the city as one of the most popular global destinations. As part of the new marketing campaign that was agreed upon at Monday’s meeting, Huawei Mobile Services will be leveraged to further enrich the “Dubai experience” of Chinese tourists by offering useful and conveniently accessible content, in particular through the company’s newly updated SkyTone travel and roaming apps.

Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, DCTCM, met Alex Zhang, President of Huawei Consumer Cloud Service, Gene Jiao, President of Consumer Business Group, Middle East and Africa, and Jervis Su, Vice President, Huawei Consumer Cloud Service, at the Huawei headquarters in Shenzhen, to formally sign the onward agreement.

Commenting on the importance of this partnership, Kazim said, “This evolution in our association with Huawei is a testament to our joint ability to truly elevate our combined value proposition to the Chinese market, enabling advanced content solutions that ultimately improve the experience for our customers. At Dubai Tourism, we continually seek innovative collaborations that allow us to promote the emirate as the destination of choice for our source markets and Huawei’s leadership in reach and penetration across China, the Middle East and Africa makes them the ideal partner to drive a massive boost to our tourism appeal and outreach efforts in all these strategic markets for Dubai. Our aim is to not only market and promote Dubai as the ‘must visit’ holiday destination to consumers in China and the MENA regions, but also to collectively enhance the Chinese consumer experience through future-focused solutions during their travel to Dubai.”

Zhang said, “At Huawei, we share the same vision as that of Dubai to continuously innovate. The agreement underlines our shared vision with Dubai Tourism to establish Dubai as a global business and leisure hub. Huawei is committed to and has been providing the latest and innovative mobile services to MENA users, including Cloud Space, Theme, and the recently launched, Huawei AppGallery, the official app distribution platform, which allows users to search, download, manage, and share mobile apps on Huawei mobile devices with delicate and convenient user experience. Now we are aiming to introduce new services to our global and strategic partner, which includes SkyTone, Smart Browser and Smart Assistance, which are to be launched for the first time in overseas markets.”

China is one of Dubai’s top five source markets with the latest tourism arrival figures showing a 12 percent increase in Chinese travellers to the emirate in the first quarter – January-March 2018) – over the same period last year.

Source: Emirates News Agency