World Aviation Safety Summit to address crisis communications, safety management systems

DUBAI, 29th March, 2017 (WAM) � Top industry leaders will discuss topics such as crisis communications and the auditing and oversight of safety management systems at the fifth edition of the World Aviation Safety Summit, WASS, on 11th and 12th April in Dubai, organisers announced.

The 2017 summit will highlight key approaches to an audience of local and international stakeholders, such as regulatory authorities and airline operators. The masterclasses are part of the summit’s efforts to provide a platform for leading experts to discuss industry trends, insights and international best practices. The masterclasses will be held on 9th and 10th April, ahead of the summit hosted by the Dubai Civil Aviation Authority at the InterContinental Festival City.

Since accidents or serious incidents with passenger or cargo aircraft often attract overwhelming public interest, especially through social media, the International Air Transport Association, IATA, recommends companies prepare to engage with the news media and other audiences, as a delay in response may damage an organisation’s reputation.

Donald Steel, Associate Director of Crisis Communications at Kenyon International Emergency Services, will deliver the Crisis Communications and Reputation Management Masterclass, addressing the challenges and presenting the latest best practices for communicating during a crisis.

With wide experience in crisis communications and aviation responses to emergency situations, Steel will provide insight into some of the field’s most relevant issues. This includes preventing and minimising reputational damage, developing communication plans and methods of evaluating levels of crisis, and setting up crisis communication nerve centres.

Moving from reactive to proactive, aviation Safety Management Systems, SMS, are a systematic approach to managing safety, including the necessary organisational structures, accountabilities, policies and procedures. The International Civil Aviation Organisation, ICAO, requires all aviation service providers to establish an SMS that is accepted and overseen by the state.

Nick Webb, Managing Partner at Streamline Marketing Group, the event organisers, said, “These Masterclass sessions are yet another way in which WASS has established itself as an excellent platform for industry experts and global thought leaders to come together and make a genuine difference to the industry. The sessions offer leading experts in key fields of aviation safety the opportunity to address challenges in a range of fields with local and international stakeholders. We look forward to welcoming attendees in Dubai for the first edition of the WASS Masterclasses.”

Source: Emirates News Agency