Agthia enters a joint venture to distribute livestock food products in the UAE and GCC

ABU DHABI, — Agthia Group announced today that they are entering a joint venture with Anderson Hay & Grain Co., the number one hay exporter of the United States of America. A new company will be formed once the legal process is completed, which will primarily be importing Anderson’s premium forage products from the USA for distribution in the UAE and GCC.

Launching their first premium forage product under the Agrivita Marabe brand, Agthia announced their partnership with Anderson Hay at the AGRAME exhibition at International Convention Center in Dubai, underlining their commitment to supporting the farming industry as well as the food security of the nation by providing superior quality feed solutions for livestock.

Commenting on the announcement, Agthia Chairman, Dhafer Ayed Al Ahbabi, said, “This partnership with Anderson Hay is another testament to our commitment to create value for our shareholders and to support our nation’s food security programmes. Our combined strength will provide a solid supply and distribution alternative in the UAE and the GCC markets that would be difficult to achieve working independently.”

Tariq Al Wahedi, Acting Chief Executive Officer of Agthia, said, “At the roots of this company lies animal feed, when it was founded by late Sheikh Zayed bin Sultan Al Nahyan in 1978. Over the past four decades, we have been continually enhancing the products and services we are offering to our customers. This joint venture and the launch of “Agrivita Marabe” is another step in this direction, complementing our existing Agrivita animal feed portfolio and providing a full-service solution to our livestock customers in the UAE.”

With over 36 years of unrivalled experience, Agrivita includes more than 50 types of animal feed, and offers innovative solutions for the nation’s farmers, working proactively to create products addressing their needs, raising industrial awareness, and providing expert guidance. The company has recently launched “Agrivita Smart Order Button, IOT”, capitalising on the advanced technologies to bring convenience and speed in customer service.

Mark T. Anderson, the CEO and President of Anderson Hay and Grain Co., said, “Anderson Hay & Grain is proud to be in the UAE and the Gulf in partnership with Agthia. Our joint venture will join two industry leaders, focused on quality products, strong relationships and customer service. We aspire to be the preferred forage provider to customers in the Middle East.”

Source: Emirates News Agency